Privacy Policy
Last Updated: July 2026
This Privacy Policy explains how Nouma London (“Company,” “we,” “our,” or “us”) collects, uses, and protects your personal information when you use our website, products, services, waitlists, and pre-orders (collectively, the “Services”). We are committed to protecting your privacy and processing your data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and, where applicable, the EU General Data Protection Regulation (EU GDPR).
Information We Collect
We collect information in three ways: directly from you, automatically when you use our Services, and from trusted third-party services.
When you interact with us, you may provide your name, email address, phone number, shipping and billing address, Instagram handle (if joining our Close Friends list), and any other details submitted via forms, purchases, or waitlists.
We also collect technical data automatically, including your IP address, browser type, device information, pages visited, and general usage patterns. We may receive supplementary information from third-party services such as payment processors, email platforms, and analytics providers.
How We Use Your Information
We process your personal data on the following legal bases under UK/EU GDPR: (a) performance of a contract — to process your order, manage your waitlist position, or fulfil a pre-order; (b) legitimate interests — to improve our Services, analyse usage, and prevent fraud; and (c) consent — to send you marketing communications, where you have opted in.
Specifically, we use your data to process and fulfil orders and pre-orders, manage waitlist positions, send product launch notifications and updates, respond to customer support enquiries, improve website performance, and personalise your experience.
Where we rely on consent for marketing, you may withdraw it at any time by clicking “unsubscribe” in any email or by contacting us directly. Withdrawal does not affect the lawfulness of processing carried out before withdrawal.
Waitlists and Pre-Orders
When you join a waitlist or place a pre-order, we process your data to manage your position, notify you about availability, and, where applicable, process payment when your order is ready.
Joining a waitlist does not constitute a purchase agreement and does not guarantee product availability or allocation. Pre-orders may be subject to production timelines, and we will notify you of any material changes.
Sharing Your Information
We do not sell your personal data. We do not trade it for advertising purposes.
We share your data only with trusted service providers who process it strictly on our behalf — including payment processors, shipping partners, email marketing platforms (such as Mailchimp), and analytics tools. All third parties are bound by data processing agreements and are prohibited from using your data for their own purposes.
We may also disclose your data if required to do so by law, court order, or to protect the rights, safety, or property of Nouma London, our customers, or others.
Data Retention
We retain personal data only for as long as necessary to fulfil the purposes set out in this Policy, including legal, accounting, and regulatory requirements. For example, transaction records may be kept for up to 7 years to comply with UK tax law.
When data is no longer needed, we take reasonable steps to delete or anonymize it.
International Users
If you are accessing our Services from outside [Your Country/State], please be aware that your information may be transferred to and processed in countries with different data protection laws than your own.
By using our Services, you consent to this transfer and processing.
Changes to This Policy
We may update this Privacy Policy from time to time.
Any changes will be posted on this page with an updated effective date. Continued use of our Services after updates means you accept the revised policy.