Man and woman drinking sunshine orange

nouma

nouma

Wear what
you voted for

Wear what
you voted for

The Design Room is Nouma's members-only studio, where surveys and votes decide what gets made. Join free and the first collection follows your lead.

The Design Room is Nouma's members-only studio, where surveys and votes decide what gets made. Join free and the first collection follows your lead.

The room
is open

The room
is open

  • Female model posing with Sunshine orange
  • Female model posing with Sunshine orange
  • Male model posing with Sunshine orange
  • Male model posing with Sunshine orange
  • Male model carrying a Sunshine orange special can
  • Male model carrying a Sunshine orange special can

Members vote on

Silhouettes

Fabrics

Colourways

Sunshine orange poured in cups

Shaped

by

You

Every piece in the first collection starts as a survey, survives a vote, and goes to production only after members have had their say.

Sunshine orange poured in cups

Shaped

by

You

Every piece in the first collection starts as a survey, survives a vote, and goes to production only after members have had their say.

About the Design Room

The Design Room is where the Nouma collection gets decided. Members answer short surveys about what they want to wear, vote between design directions, and see the results before anything goes to production.

We read every answer, turn the winning ideas into final designs, and make them with carefully selected European manufacturers. What arrives at your door is built by us and shaped by you.

What happens in the room

What happens in the room

Sunshine orange at the pool party

Your survey arrives

The room votes

Winners get made

Delivered to you

Four steps between your opinion and your wardrobe.

Your survey arrives

The room votes

Winners get made

Delivered to you

Four steps between your opinion and your wardrobe.

Sunshine orange at the pool party

Join the Design Room

Membership is free. Your first survey lands in your inbox, and your answers go straight into the first collection.

Sunshine orange at the pool party

Join the Design Room

Membership is free. Your first survey lands in your inbox, and your answers go straight into the first collection.

Sunshine orange at the pool party

Join the Design Room

Membership is free. Your first survey lands in your inbox, and your answers go straight into the first collection.

Before you join

Is the Design Room free?

Yes, membership is free and stays free. There is nothing to buy to keep your vote.

What do members actually decide?

Members vote on the silhouettes, fabrics, colourways, and fits that make it into the collection. We share the survey results with you before anything goes into production.

Do I have to buy what gets made?

No. Joining puts you in the room, not on the hook, and you choose if and when you shop the collection.

How much time does it take?

A few minutes per survey. You answer when a vote opens, and we handle everything after that.

When does the first collection arrive?

Once members have voted it through every stage, from first survey to final design. Members hear the date before anyone else.